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One day in 1984 I opened my little hi-fi shop specialising in mid to high end products. Because it was a small setup one on one service came with the size and this proved to be very popular. As the years past, I decided to change the plan slightly an looked towards importing hi-fi products I thought interesting and perhaps different from the norm.

In 2001 I restructured and opened Audionut.Net Ltd as an import/retail company, moved to a new location and switched to a “by appointment only” concept. Products are chosen for their ability to make the emotional connection. They’re not normally high profile items as the manufacturers are generally a small Artisan company and don’t spend a fortune on marketing so they fly under the radar. Word of mouth does the job of advertising, which in my opinion is the best way and strangely enough, this is how word spreads about my company.

In a nutshell, you and I love music and dream to have the recorded event reproduced in our home. We want to connect with the music that we love on an emotional level. We want to be drawn into the performance, to close our eyes an imagine them playing before us or to be transported into their world, holding our breath in anticipation of the next note. These are some of the ideals we want and I do my best to make it happen.

My ultimate enjoyment though is to share my many years of experience and knowledge so you too can have fun with hi-fi. Please accept my warmest invitations to visit me at Audionut, and audition the variety of hand-selected artisan products I have on offer all within a relaxed no pressure environment. Look forward to seeing you soon.

I wish you all good listening.

Mark Erceg